The Virgin Australia Melbourne Fashion Festival or VAMFF for short is Melbourne’s premier Fashion event. One of the major sponsors of the event is Priceline Pharmacy and each year Priceline sets up an amazing activation offering guests free touch-ups on make-up and hair.

Our job was to photograph the activation highlighting the impactful presence of the activation and the guest experience inside.

A little more than just event photography, this project calls for portraiture, product and interior photography knowledge to really illustrate what this outstanding activation offered at the event.

Photographer: Jesse Spezza